Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Various online stores have recently integrated different kinds of recommender systems in their e-commerce storefronts. Thereby, the general public is becoming more and more accustomed and positively attached to these value-adding services. Recommender systems in online stores present products as recommendations to customers according to the customers’ current interests and needs. On the one hand, customers profit from a faster finding of relevant products, on the other hand, stores profit from rising sales.


Recommender System Mass Customization Online Store Recommendation Service Suitable Product 


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Copyright information

© Physica-Verlag Heidelberg 2009

Authors and Affiliations

  1. 1.Universität Karlsruhe Fak. Wirtschaftswissenschaften Inst. InformationswirtschaftGermany

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