An Optimized System Dynamics Approach for a Hotel Chain Management
The proposed model consists of an integrated system dynamics-data envelopment analysis approach to value, in a dynamic framework, the effects over time of the policies implemented according to the relative efficiency analysis. Rooms’ price and competing facilities (the hedonics) are the decision variables to move in order to push the hotels towards a higher relative efficiency at the end of the observation periods.
In fact, in competitive markets as tourism, hotels compete for money offering differentiated quality. Moreover, according to the microeconomic theory, a producer of differentiated goods is not a price taker but a price maker. Therefore, we assume that the decision maker of the hotel chain can freely set the rooms’ price and the hedonics that will increase the relative economic efficiency of all the hotels of the chain.
The proposed model treats the rooms’ pricing and the hedonic setting problem in an environment characterized by uncertainty of the customers’...
KeywordsData Envelopment Analysis Efficiency Score Efficient Frontier System Dynamic Model Room Type
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