Tourism and Strategic Competition in the Air Transport Industry
Many industries have realised that fostering continuous face-to-face competition battles leads companies to financial exhaustion, intellectual emptiness and general worse preparedness to new stages of competition and innovation. Also, this type of competition does not secure the company the lowest cost, the best products or the highest profits.
In fact, many multinational companies have found that the best way to compete in the long run is through collaboration, hence leaving destructive competition aside as a structural option. Companies may then generate value added for customers and stakeholders, by selectively sharing and negotiating control, costs, capital, market access, information and technology with competitors and suppliers. However, this does not mean that competition ceases to exist; it is quite the opposite, as evidenced by computer and commercial aircraft markets.
Yet, competition in the airline industry is a relatively recent phenomenon, since one has to...
KeywordsStrategic Alliance Global Alliance Boston Consult Group Aviation Sector United Airline
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