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Appendix
Appendix
Construct/indicator If not otherwise mentioned, a 5-point Likert scale anchored at 1 = totally disagree and 5 = totally agree has been used |
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η1 Enjoy agency visit experience |
AVE1 I associate visiting a travel agency with a positive and interesting experience |
AVE2 For me, visiting one or more travel agencies is an important part of the overall travel experience itself |
AVE3 I like the ambiance when visiting a travel agency |
η2 Quick shopping |
QS1 I’m rarely in a hurry, when purchasing my travel products (reversed) |
QS2 I usually have plenty of time, when purchasing my travel products (reversed) |
QS3 When planning the holiday, I usually want to get it over with as quickly as possible |
η3 Loss of experience |
LoE1 I would not like purchasing travel products without the ambiance and atmosphere of visiting a travel agency |
LoE2 I would lose too much of the positive experience in planning my travel, if I had to book/purchase my holiday/travel products on the Internet |
LoE3 I would miss the atmosphere of visiting the travel agency if I were to purchase my travel products online. |
η4 Convenience If I should purchase my travel products online it would mainly be… |
C1 because it is less stressful to purchase travel products online |
C2 because you can carry out the purchase without too much trouble |
C3 because you can purchase outside normal opening hours |
η5 Product variety If I should purchase my travel products online it would mainly be… |
PV1 because there is a larger choice of products when purchasing online |
PV2 because you can find more individual/special holidays/travel products online |
η6 Perceived risk |
PR1 I am reluctant to use my credit card on the internet |
PR2 It is too risky to purchase products online |
PR3 I feel insecure about revealing my personal information on the internet |
η7 Experience with Internet Usage |
EIU1 How often do you go on the Internet including at work, at study institution or private home? 1 = Less/never; 2 = 2–3 times a month; 3 = 1–2 times a week; 4 = 3–4 times a week; 5 = 5–6 times a week; 6 = several times daily |
EIU2 How will you characterize yourself as an Internet user? 1 = I am an absolute novice; 2 = I know what is most important to know; 3 = I am an average standard user; 4 = I am an experienced user; 5 = I am a super user |
η8 Experience with Internet purchase |
EIP1 How many times have you bought product/services online, within the last 12 months? |
EIP2 Number of products from a list of 16 products/services bought online by the respondent? |
Intentions to purchase travel products online |
How likely would you be to purchase at least one of your next three purchases of travel products on the Internet? 5-point scale with anchors from 1 = ’very unlikely’ to 5 = ’very likely’ |
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Jensen, J.M. (2009). Travellers’ Intentions to Purchase Travel Products Online: The Role of Shopping Orientation. In: Matias, Á., Nijkamp, P., Sarmento, M. (eds) Advances in Tourism Economics. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-2124-6_13
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