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Travellers’ Intentions to Purchase Travel Products Online: The Role of Shopping Orientation

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Correspondence to Jan Møller Jensen .

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Appendix

Appendix

Construct/indicator

If not otherwise mentioned, a 5-point Likert scale anchored at

1 = totally disagree and 5 = totally agree has been used

η1 Enjoy agency visit experience

AVE1 I associate visiting a travel agency with a positive and interesting experience

AVE2 For me, visiting one or more travel agencies is an important part of the overall travel experience itself

AVE3 I like the ambiance when visiting a travel agency

η2 Quick shopping

QS1 I’m rarely in a hurry, when purchasing my travel products (reversed)

QS2 I usually have plenty of time, when purchasing my travel products (reversed)

QS3 When planning the holiday, I usually want to get it over with as quickly as possible

η3 Loss of experience

LoE1 I would not like purchasing travel products without the ambiance and atmosphere of visiting a travel agency

LoE2 I would lose too much of the positive experience in planning my travel, if I had to book/purchase my holiday/travel products on the Internet

LoE3 I would miss the atmosphere of visiting the travel agency if I were to purchase my travel products online.

η4 Convenience

If I should purchase my travel products online it would mainly be…

C1 because it is less stressful to purchase travel products online

C2 because you can carry out the purchase without too much trouble

C3 because you can purchase outside normal opening hours

η5 Product variety

If I should purchase my travel products online it would mainly be…

PV1 because there is a larger choice of products when purchasing online

PV2 because you can find more individual/special holidays/travel products online

η6 Perceived risk

PR1 I am reluctant to use my credit card on the internet

PR2 It is too risky to purchase products online

PR3 I feel insecure about revealing my personal information on the internet

η7 Experience with Internet Usage

EIU1 How often do you go on the Internet including at work, at study institution or private home? 1 = Less/never; 2 = 2–3 times a month; 3 = 1–2 times a week; 4 = 3–4 times a week; 5 = 5–6 times a week; 6 = several times daily

EIU2 How will you characterize yourself as an Internet user? 1 = I am an absolute novice; 2 = I know what is most important to know; 3 = I am an average standard user; 4 = I am an experienced user; 5 = I am a super user

η8 Experience with Internet purchase

EIP1 How many times have you bought product/services online, within the last 12 months?

EIP2 Number of products from a list of 16 products/services bought online by the respondent?

Intentions to purchase travel products online

How likely would you be to purchase at least one of your next three purchases of travel products on the Internet? 5-point scale with anchors from 1 = ’very unlikely’ to 5 = ’very likely’

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Jensen, J.M. (2009). Travellers’ Intentions to Purchase Travel Products Online: The Role of Shopping Orientation. In: Matias, Á., Nijkamp, P., Sarmento, M. (eds) Advances in Tourism Economics. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-2124-6_13

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