Conclusions Concerning Empirical Evidence for the Business Case for Corporate Social Responsibility
The purpose of this research was to analyse the underlying logic of and empirical evidence for the business case for corporate social responsibility. To do this, it critically examined conceptual and empirical literature on CSR in general and on the CSP/CFP-link in particular. Additionally, it performed an empirical study with data from the German CSR rating company oekom research to test conceptually derived hypotheses and to gain insights into the empirical relation between corporate social and financial performance.
The conceptual investigation developed a generic framework for the analysis of such relations. After reviewing philosophical concepts of responsibility, it defined CSR as a multi-relational and multi-dimensional construct, which refers to ascriptions of responsibilities in response to perceived moral conflicts. It was argued that these ascriptions can best be classified according to the stakeholder approach, which allows for a differentiated analysis of corporate reactions to ascribed responsibilities and their consequences. Moreover, the analysis stressed the need to exactly scrutinisedistinct mechanisms to better understand why and under what circumstances it might be reasonable to assume a business case for CSR.
KeywordsCorporate Social Responsibility Business Case Stakeholder Approach Instrumental View Good Environmental Performance
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