Technical, Business and Policy Challenges of Mobile Television
Mobile TV is considered an important component of the future portfolio of mobile services. It illustrates many of the challenges of developing sustainable business models for advanced mobile services. The value net of mobile TV requires coordination and collaboration among a larger number of market players than mobile voice services. Using South Korea, a mobile TV pioneer, and the United States as rich case studies the paper examines how technology, policy, and business decisions jointly influence the mobile TV market. Whereas there does not seem to be a “best” market design, we identify choices that tend to impede the development of mobile TV. South Korea has been able to accelerate the early introduction of mobile TV but the US market-led approach seems to provide more flexibility to experiment and discover viable business models.
KeywordsMobile Operator Content Provider Mobile Network Operator Very High Frequency Mobile Video
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