Second Life: A Turning Point for Web 2.0 and E-Business?

  • M. R. Cagnina
  • M. Poian


This work analyses the issues that firms must challenge with Web 2.0 tools. In particular, we focus on the metaverse, and Second Life is our case study. We find this platform is able to mash–up web-based features with distinctive aspects of the metaverse. We propose a theoretical framework that explains how the enactment of an environment gives rise to processes of engagement and creation of communities of prosumers. These aspects are unexplored yet and may represent a future and fascinating challenge for Management and IS disciplines.


Virtual World Online Game Marketing Campaign Fascinating Challenge Charles River Medium 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Physica-Verlag Heidelberg 2008

Authors and Affiliations

  • M. R. Cagnina
    • 1
  • M. Poian
    • 1
  1. 1.Dipartimento di EconomiaUniversità di UdineUdineItaly

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