Characteristics of successful early customer integration
The cases presented in chapter 4 have demonstrated how various companies have dealt with customer integration in particular projects that do not necessarily reflect their general procedure regarding this issue. On the contrary, the attribute “pilot”, which all investigated companies have bestowed on their projects, indicates that at least the way of including customers was a novel experience.
KeywordsInnovation Process Vertical Integration Contingency Factor Resource Dependence Theory Resource Owner
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