Characteristics of successful early customer integration

Part of the Contributions to Management Science book series (MANAGEMENT SC.)


The cases presented in chapter 4 have demonstrated how various companies have dealt with customer integration in particular projects that do not necessarily reflect their general procedure regarding this issue. On the contrary, the attribute “pilot”, which all investigated companies have bestowed on their projects, indicates that at least the way of including customers was a novel experience.


Innovation Process Vertical Integration Contingency Factor Resource Dependence Theory Resource Owner 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Physica-Verlag Heidelberg 2007

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