Abstract
The cases presented in chapter 4 have demonstrated how various companies have dealt with customer integration in particular projects that do not necessarily reflect their general procedure regarding this issue. On the contrary, the attribute “pilot”, which all investigated companies have bestowed on their projects, indicates that at least the way of including customers was a novel experience.
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© 2007 Physica-Verlag Heidelberg
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(2007). Characteristics of successful early customer integration. In: A Risk-Benefit Perspective on Early Customer Integration. Contributions to Management Science. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-1962-5_5
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DOI: https://doi.org/10.1007/978-3-7908-1962-5_5
Publisher Name: Physica-Verlag HD
Print ISBN: 978-3-7908-1961-8
Online ISBN: 978-3-7908-1962-5
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