Case studies on early customer integration
As mentioned in the empirical research gap in Chapter 1 and deepened in the review of key problems in Chapter 2, a combined outlook on activities of customer integration and their resulting effects on the outcome of an innovation project has not been the focus of empirical research so far. This thesis therefore resorts to case studies that provide an insight on the relevant aspects of customer integration in the context of practical application, considering as much as possible the issues that were raised in Chapter 3.
KeywordsInnovation Process Pilot Project Business Unit Quality Function Deployment Innovation Project
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