Part of the Contributions to Management Science book series (MANAGEMENT SC.)
Innovations are essential for securing and expanding a company’s position in the market (Larson 2001).
KeywordsInnovation Process Market Orientation Negative Side Effect Research Concept Early Innovation
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© Physica-Verlag Heidelberg 2007