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© 2007 Physica-Verlag Heidelberg
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(2007). Restriktionen und Probleme beim Einsatz des Marketing-Instrumentariums. In: Marketing. BA Kompakt. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-1942-7_10
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DOI: https://doi.org/10.1007/978-3-7908-1942-7_10
Publisher Name: Physica-Verlag HD
Print ISBN: 978-3-7908-1941-0
Online ISBN: 978-3-7908-1942-7
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