Role and analysis of context

Part of the Contributions to Management Science book series (MANAGEMENT SC.)


Business Process Strategy Process Organisational Context Stakeholder Theory Business Unit 


Whilst the previous Chapters have focused on providing the theoretical and methodological background, including data collection issues, this Chapter moves to the actual analysis. First, it will deal with context, before each of the four Strands of interrelations between strategy and communication processes are analysed subsequently.


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  1. 25.
    The terms ‘emic’ and ‘etic’ were proposed by Boje (2001) in order to identify issues that were derived bottom-up from empirical data (=emic) or top-down from theory (=etic).Google Scholar

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© Physica-Verlag Heidelberg 2007

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