Role and analysis of context
KeywordsBusiness Process Strategy Process Organisational Context Stakeholder Theory Business Unit
Whilst the previous Chapters have focused on providing the theoretical and methodological background, including data collection issues, this Chapter moves to the actual analysis. First, it will deal with context, before each of the four Strands of interrelations between strategy and communication processes are analysed subsequently.
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- 25.The terms ‘emic’ and ‘etic’ were proposed by Boje (2001) in order to identify issues that were derived bottom-up from empirical data (=emic) or top-down from theory (=etic).Google Scholar