Abstract
Whilst the previous Chapters have focused on providing the theoretical and methodological background, including data collection issues, this Chapter moves to the actual analysis. First, it will deal with context, before each of the four Strands of interrelations between strategy and communication processes are analysed subsequently.
Keywords
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
The terms ‘emic’ and ‘etic’ were proposed by Boje (2001) in order to identify issues that were derived bottom-up from empirical data (=emic) or top-down from theory (=etic).
Rights and permissions
Copyright information
© 2007 Physica-Verlag Heidelberg
About this chapter
Cite this chapter
(2007). Role and analysis of context. In: The Communicating Company. Contributions to Management Science. Physica-Verlag HD. https://doi.org/10.1007/978-3-7908-1929-8_7
Download citation
DOI: https://doi.org/10.1007/978-3-7908-1929-8_7
Publisher Name: Physica-Verlag HD
Print ISBN: 978-3-7908-1928-1
Online ISBN: 978-3-7908-1929-8
eBook Packages: Business and EconomicsBusiness and Management (R0)