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Presentation of case study

Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Keywords

Business Process Business Unit Middle Management Management Board Corporate Communication 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Abstract

Having proposed a framework for examining interrelations between strategy and communication practices and after having concluded a set of concrete research questions, the empirical field of the Intech case is now introduced.

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Copyright information

© Physica-Verlag Heidelberg 2007

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