Reference points for theory development
KeywordsTheory Development Firm Performance Strategy Process Communication Process Competitive Position
As explained above, an iterative process between moving forward (theorizing) and backward (understanding) was seen as necessary in order to fill the gap between extant corporate communication theory and management theories considering the linguistic and practice turns.
Unable to display preview. Download preview PDF.
- 16.For a more detailed examination of each of the components of this framework at this stage of the thesis refer to the original works of Chakravarthy and White (2002) and Chakravarthy, Müller-Stewens et al. (2003). An in-depth analysis of the individual components, assembled to the four distinctive relationships will be undertaken with regards to their relevance for corporate communication theory in Chapters 7 to 11.Google Scholar