KeywordsCommunication Practice Reference Framework Corporate Communication Orthodox View Orthodox Theory
This study focuses on theory-building. Throughout Chapters 8 to 11, the gap between orthodox corporate communication theory and management theories considering the linguistic and practice turns in social theory was explored in detail. The analysis of each of the four Strands of interrelations between strategy and communication processes resulted in the conclusion that there are significant gaps between applying orthodox corporate communication theory and following such alternative theories.
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- 41.Deephouse and Carter (2005) particularly refer to the proximities and differences of the terms legitimacy and reputation. While most definitions of legitimacy focus on social acceptance resulting from adherence to norms that qualify a company to exist, most definitions of reputation focus on relative comparisons among companies depending on various attributes. Losing its legitimacy, according to Deephouse and Carter is vital, while ‘consequences of lower reputation are less dire’ (2005: 351).Google Scholar