Facilitating implementation and change processes
KeywordsChange Process Discourse Analysis Business Unit Middle Management Communication Manager
Analysis in this Chapter moves on to Strand 3 of the reference framework, i.e. aspects of ‘facilitating implementation and change processes‘. In addition to the generic code and descriptor assigned to the Strand, Table 12 highlights the specific research questions which go back to Chapter 4.
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- 33.Conversation in Ford and Ford’s model includes ‘what is said’ as well as ‘what is done in correlation with what is said’ (Ford and Ford 1995: 545), i.e. symbols, artifacts and other products of corporate communication. Their own focus is, however, on verbal interaction. Therefore, the terms ‘communication’ or ‘corporate communication’ are continuously used where Ford and Ford applied the term ‘conversation’.Google Scholar