The Adaptive Attitude Bidding Strategy

Abstract

In this chapter, we develop a novel Adaptive Attitude (AA) bidding strategy that agents can use to participate in CDAs. The AA strategy exploits both the shortterm and long-term attitudes of an agent, and utilizes a threshold-based method with heuristic rules (called the α-ω method) in bid determination. Eagerness is defined for the first time. The effectiveness of the strategy is demonstrated by empirically benchmarking it against the main strategies that have been proposed in the literature and this evaluation shows that the AA strategy is superior in a wide range of market situations.