Haptic design of vehicle interiors at AUDI

  • Werner Tietz


AUDI attaches great importance to the haptic design of its vehicles. Haptic design represents an essential factor in meeting the high expectations of AUDI customers. A team has been set up to assess the haptic impressions created by vehicle interiors. The team includes representatives from technical divisions who form the interface with the development departments concerned. The remainder of the team is composed of members drawn from all areas of the company who, quite deliberately, have no direct link with the technical environment concerned. By means of their own assessments and using representative customer surveys, this team produces findings that give a broad and objective reflection of how the vehicle haptics are perceived by users.


Function Component Vehicle Interior Acoustic Feedback Objective Reflection Seat Cushion 


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Copyright information

© Birkhäuser Verlag 2008

Authors and Affiliations

  • Werner Tietz
    • 1
  1. 1.AUDI AG, I/EK-3IngolstadtGermany

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