Destination Marketing Systems
This paper defines Destination Marketing Systems (DMS), with reference to systems currently in use by Tourist Boards. It explains the architecture of such systems with particular reference to the integration of information retrieval, reservations and marketing facilities. It explains how DMS technology can help a Tourist Board measure its effectiveness through the fulfilment mechanisms offered by such systems. It further details how this technology is important in enabling small tourism enterprises to compete with large suppliers, often based outside of the destination, and bring economic benefit to the destination.
KeywordsReservation System Travel Agent Loyalty Program Product Database Leisure Travel
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