Strategic Planning Tools inside the Marketing-Information-System in use by the Austrian National Tourist Office

  • Karl W. Wöber
Conference paper


In the 1980s national and regional tourist offices experienced profound changes in their environment. The complexity of business has increased with the growth of the number of products and services produced in multiplying markets. Competition and pressures from other suppliers have intensified. It is not surprising that these factors have brought changes in the information demands of organizations. This paper describes a framework for understanding the role of information and executive information systems in national tourist offices which has proved useful in research and consultation.


Tourism Research Major Competitor Balance Portfolio National Tourist Strategic Business Unit 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Witt, S.F., Brooke, M.Z., Buckley, R.J.: The Management of international tourism, London: Unwin Hyman 1991.Google Scholar
  2. 2.
    Henshall, B.D., Roberts, R.: Annals of Tourism Research, 12(2) 219 (1985)CrossRefGoogle Scholar
  3. 3.
    Day, G.S.: Journal of Marketing, 41 (April) 29 (1977)CrossRefGoogle Scholar
  4. 4.
    Wind, Y., Mahajan, V.: Harvard Business Review, Jan-Feb, 155 (1981)Google Scholar
  5. 5.
    Calantone, R.J., Mazanec, J.A.: Annals of Tourism Research, 18(1). 101 (1991)CrossRefGoogle Scholar
  6. 6.
    Wind, Y., Mahajan, V., Swire, D.J.: Journal of Marketing, 47 (2), 89 (1983)CrossRefGoogle Scholar
  7. 7.
    Kerin, R.A.: Mahajan, V., Varadarajan, P.R., Contemporary perspectives on strategic market planning, Boston: Allyn and Bacon 1990.Google Scholar
  8. 8.
    Hwang, Ch.-L., Yoon, KW.: Multiple Attribute Decision Making, Methods and Applications, A State-of-theArt Survey, Berlin-Heidelberg-New York: Springer 1981.Google Scholar
  9. 9.
    Roy, B.: The outranking approach and the foundations of ELECTRE methods, in: Banae Costa, Carlos A. (Ed.): Reading in multiple criteria decision aid, BerlinHeidelberg-New York: Springer 1990.Google Scholar
  10. 10.
    Hansen, P.: Essays and surveys on multiple criteria decision making, Proceedings, Mons. Berlin-HeidelbergNew York: Springer 1982.Google Scholar
  11. 11.
    Saaty, T.L.: The Analytic Hierarchy Process. New York/London/Toronto: McGraw-Hill 1980.MATHGoogle Scholar
  12. 12.
    Vincke, P.: Multicriteria decision-aid, Chichester: Wiley 1992.Google Scholar
  13. 13.
    Holtham, C (Ed.).: Executive Information Systems and Decision Support. London: Chapman & Hall 1992.Google Scholar
  14. 14.
    Dyer, R.F., Forman, E.H.: An analytic approach to marketing decisions, Englewood Cliffs: Prentice-Hall 1991.Google Scholar
  15. 15.
    Mazanec, J.: International Journal of Research in Marketing, 13, 609 (1986)Google Scholar
  16. 16.
    Mazanec, J.A.: Annals of Tourism Research 13(4), 609 (1986)CrossRefGoogle Scholar
  17. 17.
    Calantone, R.J., di Benedetto, C.A.: Annals of Tourism Research, 18(2) 202 (1991)Google Scholar
  18. 18.
    Mazanec, J.: How to evaluate a travel market, econometric modeling vs. multiattribute decision making with management estimates, Aix-en-Provence: Les Cahiers du Tourisme (Centre des Hautes Etudes Touristiques) 1986.Google Scholar
  19. 19.
    Wind, Y., Saaty, T.L.: Management Science, 26 (Julu) 641 (1980)CrossRefGoogle Scholar
  20. 20.
    Little, J.D.C.: Management Science 16 (April), 466 (1970)CrossRefGoogle Scholar

Copyright information

© Springer-Verlag/Wien 1994

Authors and Affiliations

  • Karl W. Wöber
    • 1
  1. 1.Institute of Tourism and Leisure StudiesVienna University of Economics and Business AdministrationAustria

Personalised recommendations