The IT-enabled extended enterprise, applications in the tourism industry
This paper first introduces some of the trends shaping modern business strategies, such as the mass customization of services, the interactive design of products with customers, the service envelope around the most basic products and the increasing information intensity of products. It then illustrates how such trends apply to the tourism industry and describes the way Information & Communication Technology (ICT) can support or enable such strategies. This will be linked to major trends in the tourism industry (globalisation, commission capping, new competitors, new partnerships, deregulation & increased volatility, etc).
KeywordsTourism Industry Mass Customization Travel Agency Electronic Market Business Travel
Unable to display preview. Download preview PDF.
- R. Blattberg, R. Glazer, and J. Little; The Marketing Information Revolution; Harvard Business School Press, 1994Google Scholar
- Michael Bloch & Yves Pigneur; The extended enterprise, a descriptive framework, some enabling technologies and case studies in the Lotus Notes environment; Ecole des HEC, Université de Lausanne, M-94, June 1995.Google Scholar
- Susan Chandler; The grocery cart in your PC; Business Week, September 11, 1995 Gary Inkpen; Information Technology for Travel and Tourism; Pitman, 1994Google Scholar
- Benn R. Konsynski; Strategic control in the extended enterprise; IBM Systems Journal; vol. 32, no. 1, January 1993, p. 11–45.Google Scholar
- Regis McKenna; Real-time marketing; Harvard Business Review,July 1995Google Scholar
- Mary Ann McNulty amp Cheryl Rosen; Carlson,Amex: TampE Automation Generation; Business Travel News, July 17, 1995Google Scholar
- Joseph Pine II; Mass customization, the new frontier in business competition; Harvard Bus. School Press, 1993Google Scholar
- Cheryl Rosen; Sabre Shows The Future; Business Travel News, September 18, 1995Google Scholar
- Beat Schmid; Electronic Markets in Tourism; Proceedings of the ENTER’94 Conference, Innsbruck, Austria, January 1994.Google Scholar
- Thomas Steiner; Information technologies and destination management in tourism: a conceptual framework; Master thesis, Ecole des HEC, Université de Lausanne, October 1995Google Scholar