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The IT-enabled extended enterprise, applications in the tourism industry

  • Michael Bloch
  • Yves Pigneur
  • Thomas Steiner

Abstract

This paper first introduces some of the trends shaping modern business strategies, such as the mass customization of services, the interactive design of products with customers, the service envelope around the most basic products and the increasing information intensity of products. It then illustrates how such trends apply to the tourism industry and describes the way Information & Communication Technology (ICT) can support or enable such strategies. This will be linked to major trends in the tourism industry (globalisation, commission capping, new competitors, new partnerships, deregulation & increased volatility, etc).

Keywords

Tourism Industry Mass Customization Travel Agency Electronic Market Business Travel 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

  1. R. Blattberg, R. Glazer, and J. Little; The Marketing Information Revolution; Harvard Business School Press, 1994Google Scholar
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Copyright information

© Springer-Verlag/Wien 1996

Authors and Affiliations

  • Michael Bloch
    • 1
  • Yves Pigneur
    • 1
  • Thomas Steiner
    • 1
  1. 1.Ecole des HECUniversité de LausanneSwitzerland

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