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Using Information Technology to Access Overseas Markets

  • P. R. Alford
  • D. Barnsley
Conference paper

Abstract

The paper reviews how IT developments such as On-line services, Internet and Distributed Product Databases can be co-ordinated to enable tourism suppliers in Canada to access the UK market. Having analysed the use of IT and training by UK travel agents, the authors conclude that the Canadian Tourism Commission must be proactive in taking an IT-based training initiative to members of their travel agency network. An integrated IT training product will enable groups of small and medium suppliers in Canada to distribute branded products to the UK market, while at the same time creating strong partnerships in their own region.

Keywords

Travel Agent Tourism Product Conservation Authority North American Market Leisure Travel 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

  1. 1.
    Coopers & Lybrand (1996). Pleasure Travel Markets To North America. United Kingdom Travel Trade Report. London. Coopers & Lybrand.Google Scholar
  2. 2.
    Abtech (1993). Travel Technology Usage Survey. Reading. Abtech.Google Scholar
  3. 3.
    Coopers & Lybrand (1996). Pleasure Travel Markets To North America. United Kingdom Final Report. London. Coopers & Lybrand.Google Scholar

Copyright information

© Springer-Verlag/Wien 1998

Authors and Affiliations

  • P. R. Alford
    • 1
  • D. Barnsley
    • 2
  1. 1.Department of Tourism & LeisureUniversity of LutonUK
  2. 2.Department of Business SystemsUniversity of LutonUK

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