Advertisement

A Comparative Examination of the Implementation of Destination Marketing System Strategies: Scotland and Ireland

  • Andrew J. Frew
  • Peter O’Connor

Abstract

The paper examines, compares and contrasts the recent experience of Scotland and Ireland in their attempts to implement a DMS. Scotland’s vision is shown evolving through three distinct waves over more than a decade while Ireland has produced an initial and a re-engineered version of their DMS approach, Gulliver, in a five-year period. The apparently strong contrasts in the structure, technical infrastructure/architecture, funding, ownership/management, and the philosophy adopted by the two approaches is explored, and reference made to the European context. The paper concludes by examining key system attributes and problems of implementation.

Keywords

Tourism Management Tourism Business Public Sector Funding Bespeak Software Destination Marketing Organisation 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Aanonsen, K., “National Co-operation and Strategic Alliances — The tourism business in Norway enters the net” Information and Communication Technologies in Tourism, Springer-Verlag (1997).Google Scholar
  2. 2.
    Archdale, G., “Destination Databases”, Insights, (May) D29–33. (1993).Google Scholar
  3. 3.
    Archdale, G.,“Destination Databases: issues and priorities” in A.V. Seaton et al (Eds), Tourism - The State of the Art, 246–253 (1994).Google Scholar
  4. 4.
    Buhalis, D., “RICIRMS as a strategic tool for small and medium enterprises”, Tourism Management, (October), 366–378 (1993).Google Scholar
  5. 5.
    Carter, R., “ETNA goes to Work”Tourism Action (March) 8–9 (1990).Google Scholar
  6. 6.
    Creaton, S., “Ryan Hotels records 20% rise in profits”, Irish Times, 25 September (1997).Google Scholar
  7. 7.
    Dunne, J., “System costs Bord Failte £641,000”, Irish Times, 27 July (1997).Google Scholar
  8. 8.
    Frew, A.J., Crichton, E., and McKenzie, M., “Multi-media Marketing across ATM Broadband Networks — A Hospitality and Tourism Perspective (Part II — Global DMS?)”, Proceedings of the Hospitality Information Technology Association Conference, New Orleans (1995).Google Scholar
  9. 9.
    Froeschl, K.A., and Werthner, H., “Informed Decision Making in Tourism Management — Closing the Infonnation Circuit”, Information and Communication Technologies in Tourism, Springer-Verlag (1997).Google Scholar
  10. 10.
    Gardner, D.A., Tourism Services Scotland Ltd, Company Report (1991).Google Scholar
  11. 11.
    Marcussen, C., “Electronic Distribution of Holiday and Business Hotels”, Information and Communication Technologies in Tourism, Springer-Verlag (1997).Google Scholar
  12. 12.
    Milehem, H., “Destination Reservation Systems: Can They Meet the Challenge?” presentation at Infonnation and Communication Technologies in Tourism, Edinburgh (1997).Google Scholar
  13. 13.
    Morton, T., “Blame for Collapse Denied by Tourist Board”, The Scotsman, 10 October (1992).Google Scholar
  14. 14.
    Mutch, A., “The English Tourist Network Automation project: a case study in inter- organisational system failure”, Tourism Management, Vol 17, No 8, 603–609 (1996)CrossRefGoogle Scholar
  15. 15.
    O’Connor, P., and Rafferty, J., “Gulliver — Distributing Irish Tourism Electronically”, Electronic Markets, Vol 7 No 2. (1996).Google Scholar
  16. 16.
    O’Kane, P., “Bord Failte and NITB to sell Gulliver stake, Irish Times”, 30 April. (1996)Google Scholar
  17. 17.
    Pollock, A., “Planning for the Digital Economy — An implementation plan for Scotland’s tourism industry”, The Strategy Group, a report to Scottish Tourist Board and Area Tourist Boards, Nov. (1996)Google Scholar
  18. 18.
    Pringle, S.M., “International Reservations Systems — Their Strategic and Operational Implications for the UK Hotel Industry”, PhD Thesis, Napier University. (1995)Google Scholar
  19. 19.
    Sheldon, P., “Destination Infonnation Systems”, Annals of Tourism Research, 20, 633–649. (1993)CrossRefGoogle Scholar
  20. 20.
    Sussman, S., “Destination Management Systems — the challenge of the 1990’s” in Progress in Tourism, recreation and Hospitality Management, Bellhaven. (1992)Google Scholar
  21. 21.
    Vlitos-Rowe, I., “Destination Databases and Management Systems”, EIU Travel and Tourism Analyst, 5, 84–108. (1993)Google Scholar
  22. 22.
    Wayne, N., “Hi-Line: A Case Study of a Working Computerised Central Reservations Office in Public Sector Tourism”, International Conference on Telecommunications in Public Tourism Organisations, Assisi. (1991)Google Scholar
  23. 23.
    Werthner, H., “Tyrolean Tourist Infonnation System”, Wirtschaftsinformatik, 35, Nol, pp 43–50. (1993)Google Scholar

Copyright information

© Springer-Verlag/Wien 1998

Authors and Affiliations

  • Andrew J. Frew
    • 1
  • Peter O’Connor
    • 2
  1. 1.Napier UniversityEdinburghScotland
  2. 2.Groupe ESSECIMHIParisFrance

Personalised recommendations