Advertisement

Agent-based Cybermarketing in the Tourism Industry

  • Thomas Steiner
  • Arnaud Dufour

Abstract

What is the context of this paper? Significant changes in the technical environment of the tourism industry have not only lead to a reorganization of the industry chain. Emerging trends in Information Technology, especially the Internet business, have also changed the way key players in the tourism industry offer, gather and use information. Jupiter Communications [Jupiter] estimate that for 1996, $276 million was generated by online travel, including actual travel products as well as advertising earned by travel-oriented sites. Jupiter’s analysts forecast that this figure will climb to $827 million for 1997 and may surge to $8.9 billion by year 2002.

Keywords

Artificial Agent Tourism Industry Software Agent Tour Director Tourist Service 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

Selected References

  1. [Bloch96a]
    M. Bloch, Y. Pigneur, T. Steiner: The IT-enabled Extended Enterprise, Applications in the Tourism Industry. Proceedings of the ENTER96 conference in Innsbruck, Springer 1996.Google Scholar
  2. [Bloch96b]
    M. Bloch: Open letter to a travel agent (on the impact of electronic commerce), Guest editorial, Business Travel News, September 1996.Google Scholar
  3. [Cortese95]
    A. Cortese, J. Verity, K. Rebello & R. Hof, The Software Revolution, Cover Story, Business Week, December 4, 1995.Google Scholar
  4. [Dufour97]
    A. Dufour: Le Cybermarketing. Que sais-je? n 3186, Presses Universitaires de France, 1997.Google Scholar
  5. [Hagel97]
    J. Hagel III & A. G. Armstrong: Net.gain - Expanding markets through virtual communities. Harvard Business School Press, 1997.Google Scholar
  6. [Hodges97]
    J. Hodges: Online booking takes off. ABCNEWS.com, 1997.Google Scholar
  7. [Martin-Lalande97]
    P. Martin-Lalande: L’Internet: Un vrai défi pour la France. Rapport au Premier Ministre, La documentation frangaise, 1997.Google Scholar
  8. [Peppers97]
    D. Peppers & M. Rogers: Enterprise One to One. Tools for Competing in the Interactive Age. Currency Doubleday, 1997.Google Scholar
  9. [Reid97]
    R. H. Reid: Architects of the Web. 1000 days that built the Future of Business. John Wiley, 1997.Google Scholar
  10. [Schwartz97]
    E. I. Schwartz: Webonomics. Nine Essential Principles for Growing Your Business on the World Wide Web, Broadway Books, 1997Google Scholar
  11. [Steiner97a]
    T. Steiner: Distributed software Agents for WWW-based Tourism Information Systems (DATIS). Proceedings of the ENTER97 conference in Edinburgh, Springer 1997.Google Scholar
  12. [Steiner97b]
    T. Steiner: Mid-level Software Agents for the WWW. Preliminary PhD report, University of Lausanne 1997.Google Scholar
  13. [Vassos96]
    T. Vassos: Strategic Internet Marketing. Proven strategies for successfully marketing your products and services. Que, 1996.Google Scholar

On-line References

  1. [AltaVista]
    http://www.altavista.digital.comGoogle Scholar
  2. [Champs Fleuris]
    http://www.cyberaccess.fr/user/hotel-champs-fleurisGoogle Scholar
  3. [City.net]
    http://www.city.netGoogle Scholar
  4. [Citysearch]
    http://www.citysearch.comGoogle Scholar
  5. [CyberZoo]
    http://cyberscol.qc.ca/mondes/darwin/zooGoogle Scholar
  6. [Degrif’Tour]
    http://www.degriftour.frGoogle Scholar
  7. [Diba]
    http://www.diba.com/no_frames/prototypes/tour.htmlGoogle Scholar
  8. [Digital City]
    http://www.digitalcity.comGoogle Scholar
  9. [Dufour]
    http://www.alphis.comGoogle Scholar
  10. [Expedia]
    http://www.expedia.comGoogle Scholar
  11. [Jupiter]
    http://www.jup.comGoogle Scholar
  12. [Internet Travel Network]
    http://www.itn.comGoogle Scholar
  13. [Online CityGuide]
    http://www.olcg.comGoogle Scholar
  14. [Relais & Chateaux]
    http://www.relaischateaux.frGoogle Scholar
  15. [Sarkar]
    http://www.usc.edu/dept/annenberg/vol1/issue3/sarkar.htmlGoogle Scholar
  16. [Sidewalk]
    http://www.sidewalk.comGoogle Scholar
  17. [Steiner]
    http://www.hec.unil.ch/people/tsteinerGoogle Scholar
  18. [Switzerland Tourism]
    http://www.switzerlandtourism.chGoogle Scholar
  19. [Travelocity]
    http://www.travelocity.comGoogle Scholar
  20. [Yahoo]
    http://www.yahoo.comGoogle Scholar

Copyright information

© Springer-Verlag/Wien 1998

Authors and Affiliations

  • Thomas Steiner
    • 1
  • Arnaud Dufour
    • 1
  1. 1.HEC/INFORGEUniversity of LausanneSwitzerland

Personalised recommendations