Agent-based Cybermarketing in the Tourism Industry

  • Thomas Steiner
  • Arnaud Dufour


What is the context of this paper? Significant changes in the technical environment of the tourism industry have not only lead to a reorganization of the industry chain. Emerging trends in Information Technology, especially the Internet business, have also changed the way key players in the tourism industry offer, gather and use information. Jupiter Communications [Jupiter] estimate that for 1996, $276 million was generated by online travel, including actual travel products as well as advertising earned by travel-oriented sites. Jupiter’s analysts forecast that this figure will climb to $827 million for 1997 and may surge to $8.9 billion by year 2002.


Artificial Agent Tourism Industry Software Agent Tour Director Tourist Service 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag/Wien 1998

Authors and Affiliations

  • Thomas Steiner
    • 1
  • Arnaud Dufour
    • 1
  1. 1.HEC/INFORGEUniversity of LausanneSwitzerland

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