A case study of an on-line auction for the World Wide Web

  • Ingvar Tjøstheim
  • Jan-Olav Eide


Auctions are a well-known market-mechanism. As a way of negotiating a price for products they are very much in accordance with traditional supply-and-demand thinking. An Internet or on-line auction can be viewed and discussed from a number of perspectives; e.g. a technical, a functional (user) or a consumer behaviour perspective. In this paper we refer to consumer behaviour, a sub-field in marketing science. In addition, we also refer to electronic commerce (EC) a relatively new field (Wigand, 1997) which is attracting more and more attention in academia. As a result, a number of international journals have been established. These include Electronic Markets (http://www. electronicmarkets.com/), International Journal of Electronic Commerce (http://www.cba.bgsu. edu/ijec/) and Journal of Computer Mediated Communication (http://jcmc.huji.ac.il/) (JCMC). The JCMC has a broad focus, but should be mentioned because of the attention EC is given. With regard to definitions, we refer to (Wigand & Benjamin, 1996), (Wigand, 1997) and (Garcia, 1997). Moreover, in the next issue of EM-Electronic Markets (Vol. 7 no. 4 1997) electronic auctions will be discussed.


Consumer Behaviour Online Auction Electronic Market Electronic Marketplace Computer Mediate Communication 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag/Wien 1998

Authors and Affiliations

  • Ingvar Tjøstheim
    • 1
  • Jan-Olav Eide
    • 1
  1. 1.Norwegian Computing Center (NR)Norway

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