Assessing the Market Effectiveness of the World-Wide Web in National Tourism Offices

  • Hyung-Soo Jung
  • Michael Baker


As the numbers of their potential customers who browse the World-Wide Web (WWW) continue to grow rapidly, increasingly organisations such as national tourist offices (NTOs) are establishing a WWW presence. Whilst some NTOs are still at an experimental stage, others are building the use of the WWW into their mainstream marketing strategies. As NTOs put increasing resources into their Websites, the issue of effective use of these resources becomes much more important.


Tourism Industry Mailing List Direct Marketing Company Literature Marketing Medium 
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Copyright information

© Springer-Verlag/Wien 1998

Authors and Affiliations

  • Hyung-Soo Jung
    • 1
  • Michael Baker
    • 1
  1. 1.School of Management Studies for the Service SectorUniversity of SurreyUK

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