Abstract
As the numbers of their potential customers who browse the World-Wide Web (WWW) continue to grow rapidly, increasingly organisations such as national tourist offices (NTOs) are establishing a WWW presence. Whilst some NTOs are still at an experimental stage, others are building the use of the WWW into their mainstream marketing strategies. As NTOs put increasing resources into their Websites, the issue of effective use of these resources becomes much more important.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Bredenberg, A., (1995). “8 Ways to Get Results from Your Web Site”, Web Marketing Today, Issue 1, November 6.
Burger, F., (1997). “TIS@WEB-Database Supported Tourist Information on the Web”, in Tjoa, A.M. (ed.J Information and Communication Technologies in Tourism, 1997, Proceedings of the International Conference in Edinburgh, Scotland, Springer-Wien, NY, 39–46.
Christensen, G., (1991). The Single Most Effective Way I’ve Found to Advertise on the Web, Anacom Communications Incorporated.
Clyde, S., Landfried, T., (1995). “Our Town: A Distributed, Multi-media System for Travel and Tourism”, in: Schertler et el. (eds); Information and Communication Technologies in Tourism, 1995, Proceedings of the International Conference in Innsbruck, Springer-Wien, New York.
Hawkins, D.E., Leventhal, M. and Oden, W. (1996). “The Virtual Tourism Environment, utilisation of Information Technology to enhance Strategic Travel Marketing”, Progress in Tourism and Hospitality Research, Vol. 2, 223–238.
Dorren, C. and Frew, A.J. (1996), Intelligent Agents and the UK Hotel Sector, Proceedings of the Hospitality Information Technology Association World-wide Conference, Edinburgh, May 18–20
Hamill and Gregory, (1997). “Internet Marketing in the Internationalisation of UK SMEs”, Journal of Marketing Management, 13, pp 9–8.
Harris, M., (1996). “6 Simple Steps for Making Yourself Famous Online”, Noteworthy, Issue 10.
Hoffman, D.L. and Novak, T.P., (1996). “Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations”, Journal of Marketing, Vol 60, No 3.
IFITT (1997), International Federation of Information Technology and Tourism http://www.tis.co.at/galleria/0/enter/ifitt.htm
Nielsen Media Research, (1997). “Web Audience Measurement Issues, Challenges and Solutions”, http://www.nielsenmedia.com/
Pollack, A., (1995). “The Impact of Information Technology on Destination Marketing”, EIU Travel & Tourism Analyst No. 3.
Pollack, A., (1997a). “Marketing Destinations on the Internet. Why and How?”, Presentation to ENTER 97 Conference, Edinburgh, January.
Pollack, A., (1997b). “Creating Intelligent Destinations for Wired Consumers: A Conceptual Framework and its Scottish Application”, Presentation to ENTER 97 Conference Edinburgh, January.
Sullivan, R., (1997a). “Internet Homepage Basics”, http://frontpage.inet-images. com/progressive/authors/sulli van/designtips. htm
Sullivan, R., (1997b). “Design Tips for your Webpage”, http://frontpage.inet-images.com/progresive/authors/sullivan/designtips/htm
Sumser, J., (1996). “Characteristics of a Great Website”, Electronic Recruiting Index.
Walle, A.H., (1996). “Tourism and the Internet: Opportunities for Structured Marketing”, Journal of Travel Research, Summer, 72–77.
Wilson, R.F., (1995), “How to Attract Visitors to Your Website”, Web Marketing Today, Issue 2, November 20.
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 1998 Springer-Verlag/Wien
About this paper
Cite this paper
Jung, HS., Baker, M. (1998). Assessing the Market Effectiveness of the World-Wide Web in National Tourism Offices. In: Buhalis, D., Tjoa, A.M., Jafari, J. (eds) Information and Communication Technologies in Tourism 1998. Springer, Vienna. https://doi.org/10.1007/978-3-7091-7504-0_11
Download citation
DOI: https://doi.org/10.1007/978-3-7091-7504-0_11
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-83088-8
Online ISBN: 978-3-7091-7504-0
eBook Packages: Springer Book Archive