Informed Decision Making in Tourism Management Closing the Information Circuit
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Tourist information systems (TIS) play an increasingly important role in the promotion of tourism destinations. Currently, this vivid discussion about TIS puts heavy emphasis on the distribution and selling aspect of tourism management. However, the importance and opportunities of effectively utilizing the back-flow information — which, in fact, can also be seen as an immediate indicator of a destination’s business performance — obtained from TIS as a by-product for business planning and decision making processes has not yet been recognized properly. Our contribution outlines an operative information management framework aiming at a deep integration of tourism marketing and distribution activities with performance monitoring and decision making processes, thus closing the current gap in the — electronic — tourism information management loop by adding an upstream information flow from markets to decision makers.
KeywordsTourism Destination Local Supplier Electronic Market Destination Level Tourism Management
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