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Electronic Marketcoordination in the Travel Industry: The Role of Global Computer Reservation Systems

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Information and Communication Technologies in Tourism 1997

Abstract

One of the few examples for the global realization of electronic market coordination are the Computer Reservation System (CRS) or Global Distribution Systems (GDS) used in the travel industry. Because of the ever increasing competition, new technologies and changed distribution channels, a discussion has started about the role of CRSs. Before going into detail about current criticism and the systems future role, we will briefly describe what CRSs are all about:

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Author information

Authors and Affiliations

  1. Lufthansa Systems GmbH, Am Weiher 24, D-65451, Kelsterbach, Germany

    Dr. Axel Schulz

Authors
  1. Dr. Axel Schulz
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Editor information

Editors and Affiliations

  1. Institut für Softwaretechnik, Technische Universitä Wien, Vienna, Austria

    A. Min Tjoa

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© 1997 Springer-Verlag/Wien

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Schulz, A. (1997). Electronic Marketcoordination in the Travel Industry: The Role of Global Computer Reservation Systems. In: Tjoa, A.M. (eds) Information and Communication Technologies in Tourism 1997. Springer, Vienna. https://doi.org/10.1007/978-3-7091-6848-6_8

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  • DOI: https://doi.org/10.1007/978-3-7091-6848-6_8

  • Publisher Name: Springer, Vienna

  • Print ISBN: 978-3-211-82963-9

  • Online ISBN: 978-3-7091-6848-6

  • eBook Packages: Springer Book Archive

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