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The attitude of small and medium-sized tourist enterprises towards Information and Telecommunication Technologies. The case of Italy

  • Jan van der Borg
  • Valeria Minghetti
  • Laura Riganti

Abstract

In the paper the mechanisms which guide the decision of tourist enterprises to invest or not in ITT are fully analysed. By using a demand-side approach, the different assumptions at the basis of the decision process and the variables that affect the attitude of operators to employ new technologies are investigated. The identification of the main hindrances and opportunities specifically encountered by small and medium-sized tourist firms to the application of ITT provide the basis for a discussion on how a Telecom company can anticipate these developments.

Keywords

Tourist Industry Local Unit Travel Agency Telecommunication Technology Management Culture 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag/Wien 1997

Authors and Affiliations

  • Jan van der Borg
    • 1
  • Valeria Minghetti
    • 2
  • Laura Riganti
    • 3
  1. 1.Department of EconomicsUniversity of VeniceItaly
  2. 2.CISETUniversity of VeniceItaly
  3. 3.Centro Studi San SalvadorTelecom ItaliaVeniceItaly

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