The attitude of small and medium-sized tourist enterprises towards Information and Telecommunication Technologies. The case of Italy
In the paper the mechanisms which guide the decision of tourist enterprises to invest or not in ITT are fully analysed. By using a demand-side approach, the different assumptions at the basis of the decision process and the variables that affect the attitude of operators to employ new technologies are investigated. The identification of the main hindrances and opportunities specifically encountered by small and medium-sized tourist firms to the application of ITT provide the basis for a discussion on how a Telecom company can anticipate these developments.
KeywordsTourist Industry Local Unit Travel Agency Telecommunication Technology Management Culture
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