How to assess WWW-applications for tourism information systems from the end-user perspective. Methodical design and empirical evidence
- 182 Downloads
In the spring of 1996, an empirical research project was conducted at the University of Trier which aimed at evaluating an Internet-based electronic information and booking system for the tourism industry. During the development of the new „TIScover“ system by the TIS Corp. in Innsbruck, Austria, an early prototype was tested to assess its user-friendliness and to learn more about customer behaviour in online-booking systems. The empirical data was used to determine strengths and weaknesses of the „TIScover“prototype and to further improve its enduser performance.
In this paper the authors propose an empirical design to test WWW-based travel information systems and present empirical results of how to design enduser friendly Web-pages for tourism information and booking systems.
KeywordsConjoint Analysis Travel Agency Touristic Service Internet Browser Tourism Information
Unable to display preview. Download preview PDF.
- The McKinsey Quarterly, 3/1996.Google Scholar
- Schertler, Walter (ed.), Tourismus als Informationsgeschäft - Strategische Bedeutung neuer Informations-und Kommunikationstechnologien im Tourismus, Wien 1994.Google Scholar
- Schertler, W./Schmid, B./Tjoa, A.M./Werthner, H. (eds.), Information and Communication Technologies in Tourism, Wien 1995.Google Scholar