The New Network in the Norwegian Tourism Industry

Marketing and Organizational Theories as Perspectives for a Study
  • Ingvar Tjostheim
Conference paper


There are many ways of studing an ongoing project. From a broad perspective the new Norwegian Network project is based on three main pillars (shown in fig. 1.). The first, the technical element which for instance concerns the database-solutions, the technical infrastructure. The second, the. organizational element having to do with the partners involved, how the organizational network is built and how the partners cooperate. The third, the financial element concerns the investments- and income model of the project - the expenses and earnings involved. To establish a network project like the one in question, solutions concerning all the three elements have to be made. In this paper the focus will be upon the organizational element. Using marketing and organizational theories as perspectives for studying this element, some questions arising from this view are investigated.


Tourism Industry Strategic Alliance Organizational Theory Marketing Activity Internet Service Provider 
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Copyright information

© Springer-Verlag/Wien 1997

Authors and Affiliations

  • Ingvar Tjostheim
    • 1
  1. 1.NR, Norwegian Computing CenterBlindernOsloNorway

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