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Printing-on-demand as a channel for tourist information

  • G. J. van der Pijl
  • H. Bartelink
Conference paper

Abstract

This paper describes Instant Response as a new way of distributing pre-sales documentation. It provides dealers of internationally operating organisations with the possibility to log in on a WWW-site to order sales documentation for their prospects. This documentation is then printed (on demand) in a print centre near the prospect and sent to the client within one day. Out-of-stock and out-of-date will never occur again with Instant Response and prospects receive personalised (one-to-one) and up-to-date information. The Instant Response concept is presently tested by several major international companies (Philips, Husqvarna). We argue that the concept is also applicable in the tourist industry.

Keywords

Server Operator Virtual Organisation Travel Agent Airline Industry Sales Representative 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Wein 1999

Authors and Affiliations

  • G. J. van der Pijl
    • 1
  • H. Bartelink
    • 2
  1. 1.Tilburg UniversityNetherlands
  2. 2.Foliquest Internationl N.V.the Netherlands

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