Printing-on-demand as a channel for tourist information
This paper describes Instant Response as a new way of distributing pre-sales documentation. It provides dealers of internationally operating organisations with the possibility to log in on a WWW-site to order sales documentation for their prospects. This documentation is then printed (on demand) in a print centre near the prospect and sent to the client within one day. Out-of-stock and out-of-date will never occur again with Instant Response and prospects receive personalised (one-to-one) and up-to-date information. The Instant Response concept is presently tested by several major international companies (Philips, Husqvarna). We argue that the concept is also applicable in the tourist industry.
KeywordsServer Operator Virtual Organisation Travel Agent Airline Industry Sales Representative
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