Destination Marketing System Strategies: Refining and Extending an Assessment Framework

  • Andrew J. Frew
  • Peter O’Connor


The paper describes an approach to assessing the success of Destination Management System strategies and a range of critical success factors have been extended and modulated through iterative feedback from a variety of systems experts; system developers and operators as well as those involved in academic research and in consultancy work in the area. Key system attributes are examined from the perspectives of database, distribution, operation and management issues and the final format has been ranked and appropriately weighted. This range of factors has then been applied to systems representing Austria, England, Ireland and Scotland with a tentative score being generated for each factor and for each overall system. The results provide a means of rating each system as at presently configured and additionally a similarly rated comparison was generated based on the DMS operator’s own future projections. The paper concludes by proposing a broader validation and an extension of the scope of the work.


Assessment Framework Critical Success Factor Tourism Management Destination Marketing Destination Management System 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. 1.
    Frew A.J, and O’Connor, P., “A Comparative Examination of the Implementation of Destination Marketing System Strategies: Scotland and Ireland,” Information and Communication Technologies in Tourism, Springer-Verlag (1998).Google Scholar
  2. 2.
    Proll, B, Retschitzegger, W, Kroi, P & Wagner, R ‘Online Booking On The Net — Problems, Issues and Solutions’, Information and Communications Technologies In Tourism, Proceedings of the ENTER Conference, Istanbul, Springer, New York (1998)Google Scholar
  3. 3.
    Archdale, G, Stanton, R & Jones, C “Destination Databases: Issues and Priorities”, Pacific Asia Travel Association, San Francisco. (1992)Google Scholar
  4. 4.
    Scarfe, D “The role of NTO’s in Advancing Technology, Information for Travel & Tourism Marketing: a Tool for Profit”, A Conference held in Vancouver, British Columbia, February, Pacific Asia Travel Association, p 88–94. (1994)Google Scholar
  5. 5.
    Mutch, A., “The English Tourist Network Automation project: a case study in inter-organisational system failure”, Tourism Management, Vol. 17, No 8, 603–609 (1996)CrossRefGoogle Scholar
  6. 6.
    O’Connor, P., and Rafferty, J., “Gulliver-Distributing Irish Tourism Electronically”, Electronic Markets, Volume 7 No 2. (1996)Google Scholar
  7. 7.
    Pringle, S.M., “International Reservations Systems — Their Strategic and Operational Implications for the UK Hotel Industry”, PhD Thesis, Napier University.(1995)Google Scholar
  8. 8.
    Pollock, A., “Planning for the Digital Economy — An implementation plan for Scotland’s tourism industry”, The Strategy Group, a report to Scottish Tourist Board and Area Tourist Boards, Nov.(1996)Google Scholar
  9. 9.
    Wallum, B., Project Ossian Outline Plan, STB Internal Document, 1998.Google Scholar
  10. 10.
    Frew, A.J., “Ossian, Destination Distribution and Global Networks”, Proceedings of the Hospitality Information Technology Association Conference, Los Angeles, June 1998.Google Scholar
  11. 11.
    Pitt L, Berthon, P and Watson, R, “Marketing on the World Wide Web”, Journal of General Management, vol 22 No 1, Autumn 1996, pp1Google Scholar

Copyright information

© Springer-Verlag Wein 1999

Authors and Affiliations

  • Andrew J. Frew
    • 1
  • Peter O’Connor
    • 2
  1. 1.Napier UniversityEdinburghUK
  2. 2.Groupe ESSEC, IMHIParisFrance

Personalised recommendations