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The Use of the Internet as a New Marketing Tool to Promote New Tourist Destinations in Asia

Case Study: Korea National Tourism Organisation (KNTO)
  • Hyung-Soo Jung
  • Abdulatif Twigeri

Abstract

The development of the Internet during the 1990s has provided a new electronic infrastructure which facilitate new means of communication and information exchange, which was enhanced by the continuing rise of the number of Internet users world-wide. Speed, efficiency and cheapness are some of the many reasons that lead to the fast development of the Internet Technology.

Keywords

Tourism Industry Internet Technology Tourist Destination Travel Agent Tourist Information 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

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    Sussmann, S. and Baker, M.: Responding to the Electronic Marketplace: Lessons from Destination Management Systems, Hospitality Management, 15(2), 99–112. (1996).CrossRefGoogle Scholar
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    Korea National Tourism Organisation http://www.knto.or.kr
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    Japan National Tourism Organisation http://www.jnto.go.jp
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    Malaysia National Tourism Organisation http://www.tourism.gov.my
  10. •.
    Singapore National Tourism Organisation http://www.travel.com.sg

Copyright information

© Springer-Verlag Wein 1999

Authors and Affiliations

  • Hyung-Soo Jung
    • 1
  • Abdulatif Twigeri
    • 1
  1. 1.School of Management Studies for the Service SectorUniversity of SurreyUK

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