Advertisement

The Analysis of Demographic Profiles and Prospects of Internet Users in National Tourism Organisations

Case study: Korea National Tourism Organisation (KNTO)
  • Hyung-Soo Jung

Abstract

The tourism industry has been highly influenced by the Information Technology over the last few years. The advent and the growth of the Internet technology have led to the appearance of a new marketing and distribution channel. As a new medium, Internet technology has allowed tourism organisations to communicate information and also to reach enormous prospective customers easily and cost effectively. As the number of National Tourism Organisations (NTOs) adopt the Internet as a marketing tool continues to grow rapidly, the analysis and apprehension of Internet users is important for NTOs to use the Internet as an effective marketing tool.

Keywords

Internet User Tourism Attraction Tourism Industry Demographic Profile Internet Technology 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. •.
    Activ Media The 1997 Real Numbers behind ‘Net Profit’ http://www.activmedia.com (1997)
  2. •.
    Burger, F., TIS@WEB-Database Supported Tourist Information on the Web, in Tjoa, A.M. (ed) Information and Communication Technologies in Tourism, 1997, Proceedings of the International Conference in Edinburgh, Scotland, Springer-Wien, NY, 39–46 (1997).Google Scholar
  3. •.
    Clyde, S. and Landfried, T. Our Town: A Distributed, Multi-media System for Travel and Tourism, in: Schertler et al. (eds): Information and Communication Technologies in Tourism, 1995, Proceedings of the International Conference in Innsbruck,Springer-Wien, NY (1995).Google Scholar
  4. •.
    Cronin, M.J. Doing More Business on the Internet, New York, Van Nostrand Reinhold, (1994).Google Scholar
  5. •.
    Dufour (1997) http://www.alphis.com
  6. •.
    Ellsworth, J.H. and Ellsworth, M.V. Marketing on the Internet-Multimedia Strategies for the WWW. New York, John Wiley, (1996).Google Scholar
  7. •.
    Emarketer, NET Geography, http://www.emarketer.com. (1998).
  8. •.
    Emery, V. How to Grow Your Business on the Internet. Coriolis Group Books. (1995).Google Scholar
  9. •.
    Frew, A. J. and Dorren, C. Intelligent Agents and the UK Hotel Sector, Proceedings for the Hospitality Information Technology Association World-Wide Conference, Edinburgh, May 18–20,(1996).Google Scholar
  10. •.
    Georgia Technology Research Corporation, Ninth WWW Survey, http://www.cc.gatech.edu/gvu/user_surveys/. (1998).
  11. •.
    Gray, M. Internet Statistics Growth and Usage of the Web and the Internet, http://www.umich.edu/~sgupta/herms/. (1997).
  12. •.
    Hanna, J.R.P. and Millar, R.J. Promoting Tourism on the Internet, Tourism Management, 18(7), 469–470, (1997).CrossRefGoogle Scholar
  13. •.
    Hoffmann, D.L. and Novak, T.P, “Marketing in Computer-Meditated Environments”, Journal of Computer Mediated Communication. 1(3), (1995).Google Scholar
  14. •.
    Jung, H. and Baker, M. Assessing the Marketing Effectiveness of World Wide Web in National Tourism Offices, in Tjoa, A.M. (ed) Information and Communication Technologies in Tourism, 1998, Proceedings of the International Conference on Information and Communication Technologies in Tourism, Springer-Wien, NY, 94–102, (1998).CrossRefGoogle Scholar
  15. •.
    Jung, H. The Use of the Internet as a Marketing Tool by National Tourism Organisations, Proceedings of Asia Pacific Tourism Conference, 1998, in Tanyang, Korea, 249–255, (1998).Google Scholar
  16. •.
    Kasavana, M.L., Knuston, B.J. and Polonowski, S.J. Netlurking: The Future of Hospitality Internet Marketing, Journal of Hospitality and Leisure Marketing, 5(1), (1997).Google Scholar
  17. •.
    Kohli, R., Information Technology in Marketing, Graduate School of Business, Columbia University, (1996).Google Scholar
  18. •.
    KNTO Annual Statistical Report on Tourism (1997).Google Scholar
  19. •.
    Sheldon, P.J. Tourism Information Technology, CAB International. (1998).Google Scholar
  20. •.
    Schertler, W. Tourismus als Irformationsgecheft-Strategische Bedeutung neuer Informations-und Kommunications technolgies im Tourismun, Wien, (1994).Google Scholar
  21. •.
    Smith, C. and Jenner, P. Tourism and the Internet, Travel & Tourism Anayst, No. 1. (1998).Google Scholar
  22. •.
    Sullivan, R. Design Tips for Your Webpage.Google Scholar
  23. •.
  24. •.
    Tetzeli, R. The Internet and Your Business, Fourtune International, March, 129(5), 56–61. (1994).Google Scholar

Copyright information

© Springer-Verlag Wein 1999

Authors and Affiliations

  • Hyung-Soo Jung
    • 1
  1. 1.School of Management Studies for the Service SectorUniversity of SurreyUK

Personalised recommendations