Advertisement

Virtual Tourist Destinations: Assessing Their Communication Effectiveness With And Through Foreign Intermediaries

  • Robert Govers
  • Myriam Jansen-Verbeke
  • Frank M. Go

Abstract

Travel and tourism is by now generally perceived to be the market with the biggest online potential for e-commerce. The success of major online travel agents and the growth numbers in online tourist expenditure are proof of that. As this was also recognised by the Flemish government, a research study into the effectiveness of the online communication of Flemish’ tourist destinations was commissioned. This paper reports on the findings resulting from a focus group session with twelve tour operators held in the Netherlands, the first foreign market for tourism in Flanders. It discusses issues such as dis-intermediation, use of the Internet by intermediaries themselves, and roles they play in the new market situation. It shows that, although traditional players are increasingly online, they are still a long way from understanding the new economy.

Keywords

Tourist Destination Focus Group Session Tourism Management Electronic Marketplace Online Sale 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Berryman, K., L. Harrington, D. Layton-Rodin, and V. Rerolle, ‘Electronic Commerce: Three emerging strategics’, The McKinsey Quarterly 1(1),1998,152–159.Google Scholar
  2. 2.
    CNN,‘Internet airline reservations begin to take off, Published by CNN, www.cnn.com. April 17, 1998.Google Scholar
  3. 3.
    Dombey, A., ’separating the emotion form the fact’, in: D. Buhalis, A.M. Tjoa, and J. Jafari (eds.) Proceedings of the International Conference on Information and Communication Technologies in Tourism (ENTER’98), Istanbul, Turkey, 1998, Wien-New York: Springer Verlag, 129–138.Google Scholar
  4. 4.
    Forrester Research Inc., in The virtual mall gets real, H. Green, Editor, 1998,48–49, (Referenced in Business Week, January 26), (1998).Google Scholar
  5. 5.
    Freesun News, ‘Airinfo’, Published by Freesun, www.freesun.be 1999, respective no. (a) 228(October 8), 230(October 12) & 231 (October 13).Google Scholar
  6. 6.
    Freesun News, ‘Travelinfo’, Published by Freesun, www.freesun.be. 1999, respective no. (a) 135(15 April) & 204(23 July) (b) 107(26 February) & 187(29 June) (c) 200(16 July) (d) 170(4 June) (e) 138(21 April) (f) 236(5 October).Google Scholar
  7. 7.
    Hospitality Net Editorial, ‘Travelocity Receives People’s Voice Award for Best Travel Web Site’, Published by Verdonk Otten Dirk & Wiegerink, www.vodw.nl/clsonly/tourist/. March 30, 1998.Google Scholar
  8. 8.
    Lobal, S.R., ‘Designing Effective Documents for Destination Information Systems’, in: D. Buhalis, A.M. Tjoa, and J. Jafari (eds.) Proceedings of the International Conference on Information and Communication Technologies in Tourism(ENTER’98), Istanbul, Turkey, 1998, Wien-New York: Springer Verlag, 73–83.Google Scholar
  9. 9.
    Milburn, R., ‘Online sales of travel products in Europe set to reach $1.7 billion in 2002’, Press Release, Published by Datamonitor, www.datamonitor.com. 24 May, 1999.Google Scholar
  10. 10.
    NBT, Digitale Revolutie in de Reisbranche, Voorschoten, 1997.Google Scholar
  11. 11.
    New York Post, ‘Online Travel Business Exploding’, Published by NUA Limited, www.nua.ie/surveys. October 2, 1998.Google Scholar
  12. 12.
    Nielsen Net Ratings, AOL Retains Top Web Property Slot, Nua Internet Surveys News-Series No. 4(38), Sorcha Ni hEilidhe (ed.): Nua Limited, www.nua.ie/surveys. September 27, 1999.Google Scholar
  13. 13.
    Pro-Active, Effecten van Internet op de Reisbranche, Diemen, februari, 1998.Google Scholar
  14. 14.
    Raaij, W.F.V., ‘Interactive Communication: Consumer power and initiative’, Journal of Marketing Communications, 4, 1998, 1–8.CrossRefGoogle Scholar
  15. 15.
    Reisrevue, ‘NIPO: Steeds meer vakantiegangers schakelen reiswereid in’, 25 november, 1998,7.Google Scholar
  16. 16.
    Rekom, J.V., W. Teunissen, and F. Go, ‘Improving the Position of Business Travel Agencies: Coping with the information challenge’, Information Technology & Tourism, 2,1999,15–29.Google Scholar
  17. 17.
    Sarkar, M.B., B. Butler, and C. Stienfield, ‘Intermediaries and Cybermediaries: A Continuing Role for Mediating Players in the Electronic Marketplace’, JCMC, 1(3), 1997, http://shum.huji.ac.il/jcmc/voll/issue3.Google Scholar
  18. 18.
    Shirer, M., ‘Yahoo!, Travelocity, And Expedia Receive Top Rating for On-line Travel Sites From forrester’, Press Releases, Published by forrester Research Inc., www.forrester.com July 1, 1999.Google Scholar
  19. 19.
    Walle, A.R., ‘Tourism and the Internet: Opportunities for Direct Marketing’, Journal of Travel Research, summer, 1996, 72–77.Google Scholar
  20. 20.
    Werthner, R., ‘Editor’s Introduction’, Information Technology and Tourism, 1 Inaugural, 1998, 1–12.Google Scholar

Copyright information

© Springer-Verlag Wien 2000

Authors and Affiliations

  • Robert Govers
    • 1
  • Myriam Jansen-Verbeke
    • 2
  • Frank M. Go
    • 3
  1. 1.Centre for Tourism Management, Rotterdam School of ManagementErasmus UniversityRotterdamThe Netherlands
  2. 2.Institute for Social and Economic GeographyCatholic University LeuvenBelgium
  3. 3.Centre for Tourism Management, Rotterdam School of ManagementErasmus UniversityRotterdamThe Netherlands

Personalised recommendations