Capacity to Change and Its Influence on Effective IT Use

  • U. Gretzel
Conference paper


Successful technology adoption requires are configuration of organizational structures and mind-sets. Tourism organizations with a high capacity to change are more likely to benefit from the opportunities offered by new information technologies because of their ability to immediately integrate IT into the organizational fabric. This paper analyzes the factors that supposedly determine this organizational capacity to adapt to technological innovations and highly volatile environments. In addition, the paper proposes a theoretical model that illustrates the relationships among the factors and is intended to serve as a basis for future empirical studies in the field.


Change Management Technology Adoption Tourism Industry Corporate Culture Tourism Organization 
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Copyright information

© Springer-Verlag Wien 2000

Authors and Affiliations

  • U. Gretzel
    • 1
  1. 1.National Laboratory for Tourism and ℯCommerceUniversity of Illinois at Urbana ChampaignChampaignUSA

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