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Mentoring Small Destinations into Destination Management towards Electronic Marketing

  • U. Martini
  • G. Jacucci
  • C. Cattani
  • D. Calzà
Conference paper

Abstract

The paper reports on fieldwork concerning destination management: the build up of a virtual organisation for a tourist destination, the choice of a destination marketing strategy, the creation of a destination management system. The work belongs to the research domain on Information Systems, involving IT aspects as well as aspects of people development, organisation and management, and of marketing and business. The solid structure of an enterprise organisation is here replaced by the weak-link structure of a local community. The character of the present work is that of a case study, and the research methodology employed follows the guidelines of Action Research [1] [7]. In some respects, it is akin to Participatory Design in the field of software development. The present work builds up on earlier research work on destination management and destination management systems in the ICT community [3] [4] [11] [18] [20]. The point of view here focuses on tourist destinations (TDs), intended as homogeneous territorial domains, identifiable each with its own name, personality, and offer of a tourist product. We have helped a small TD to get started in adapting to the new situation and to induce change, and we trained ourselves on how to help to induce change successfully.

Keywords

Local Operator Destination Management Participatory Design Tourist Destination Virtual Organization 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Wien 2000

Authors and Affiliations

  • U. Martini
    • 1
  • G. Jacucci
    • 1
  • C. Cattani
    • 1
  • D. Calzà
    • 1
  1. 1.Information Engineering Laboratory, Department of Computer and Management SciencesUniversity of Trento (Italy)Italy

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