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Internet As A Destination Marketing Tool: A Case Study (Spanish National Tourism Organisation)

  • M. Castelltort
  • J. I. Mora
  • G. Navarro
  • J. I. Pernas
  • M. J. Zapata
Conference paper

Abstract

This paper aims to illustrate the relevant role that the Internet plays as a tool for marketing tourism destinations online by focusing on a study of the web site of Spain’s National Tourism Organisation, TURESPAÑA. The research covers three main areas, firstly, the collaborative model TURESPAÑA in promoting Spain through its own network of web sites coupled with those of the Spanish Tourist Offices abroad. Secondly, by means of a case-study, the paper sets out the need to combine different sources of information to research web-user’s profiles in order to prevent misleading conclusions. Finally, the study ends with a report on current and future developments to improve the efficiency of the TURESPAÑA web site with the hope this experience could guide further improvements in the sector of Information Technology and Tourism.

Keywords

Internet Service Provider Quality Audit Travel Agent Proxy Server Collaborative Model 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

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Copyright information

© Springer-Verlag Wien 2000

Authors and Affiliations

  • M. Castelltort
    • 1
  • J. I. Mora
    • 2
  • G. Navarro
    • 2
  • J. I. Pernas
    • 2
  • M. J. Zapata
    • 2
  1. 1.SubBureau de Medios de PromociónInstituto de Turismo de España, TURESPAÑA (Spain)Spain
  2. 2.SubBureau de Medios de Promoción de TURESPAÑASpain

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