The Diffusion And Application Of Multimedia Technologies In The Tourism And Hospitality Industries

  • Marianna Sigala
  • David Airey
  • Peter Jones
  • Andrew Lockwood


The tourism and hospitality sectors have a number of characteristics, which mean that the development of information and communication technologies (ICT) as well as multimedia present some major opportunities yet at the same time bring some important challenges. There are great, even worldwide, space and time differences between the demand and the supply, the supply is highly perishable since lost sales are lost for ever, the supply consists of a great variety of products that cannot normally be inspected, seen or felt prior to purchase. All these mean that advanced reservations and the availability of up-to-date, accurate and accessible information as well as planned co-operation and collaboration between the different suppliers are indispensable operational activities for tourism businesses. As Buhalis (1997) has suggested: “information technology will be instrumental in the industries’ ability to enhance their future efficiency and strategic competitiveness”.


Tourism Industry Medium Tourism Travel Agency Multimedia Technology Hospitality Industry 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Wien 2000

Authors and Affiliations

  • Marianna Sigala
    • 1
  • David Airey
    • 1
  • Peter Jones
    • 1
  • Andrew Lockwood
    • 1
  1. 1.School of Management Studies of the Service SectorUniversity of SurreyEngland

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