Involving The DMO’s In A Larger Part Of The Value Chain
There is a great paradox in the international tourism industry today: When you and I decide to visit a certain destination, it is 9 times out of 10 due to the marketing efforts of the DMOs. Despite this fact, it is the accommodation-, transport- and car rental companies together with the CRS’ and the travel agencies that pocket most of the profit.
KeywordsContent Provider Tourist Information Product Owner Booking System Travel Product
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