Involving The DMO’s In A Larger Part Of The Value Chain

  • Michael Borge


There is a great paradox in the international tourism industry today: When you and I decide to visit a certain destination, it is 9 times out of 10 due to the marketing efforts of the DMOs. Despite this fact, it is the accommodation-, transport- and car rental companies together with the CRS’ and the travel agencies that pocket most of the profit.


Content Provider Tourist Information Product Owner Booking System Travel Product 


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Copyright information

© Springer-Verlag Wien 2000

Authors and Affiliations

  • Michael Borge
    • 1
  1. 1.Tellus IT-solutions ASNorway

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