Involving The DMO’s In A Larger Part Of The Value Chain

  • Michael Borge


There is a great paradox in the international tourism industry today: When you and I decide to visit a certain destination, it is 9 times out of 10 due to the marketing efforts of the DMOs. Despite this fact, it is the accommodation-, transport- and car rental companies together with the CRS’ and the travel agencies that pocket most of the profit.


Content Provider Tourist Information Product Owner Booking System Travel Product 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Wien 2000

Authors and Affiliations

  • Michael Borge
    • 1
  1. 1.Tellus IT-solutions ASNorway

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