Partnership Australia’s National Tourism Data Warehouse: Preliminary Assessment Of A Destination Marketing System

  • Roberto Daniele
  • Nina Mistilis
  • Liz Ward


Much has been written since the early 1980’s about Destination Marketing Systems (DMSs), particularly in the form of case studies most of which seem to reflect a high degree of system failure (eg BRAVO, Hi-Line, ETNA and earlier versions of the Gulliver system). Indeed Archdale has characterised this field as follows:

“the overall pattern of systems development in the field has been diverse, geographically disparate and generally reactive. This has led to a confused pattern of business objectives, a marked absence of technical, commercial or data definition standards, a plethora of often conflicting developments within individual countries and little evidence of inter-NTO cooperation or even formal discussion on the issue” (Archdale et al: 1992).

Whilst some of such shortcomings have been addressed during the intervening years by new developments, the Australian situation has been similarly characterised by a multiplicity of websites and/or destination marketing systems displaying information at varying levels of quality, content and format.


Data Warehouse Tourism Product Destination Market Online Booking Intellectual Property Issue 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Wien 2000

Authors and Affiliations

  • Roberto Daniele
    • 1
  • Nina Mistilis
    • 2
  • Liz Ward
    • 3
  1. 1.Department of Hospitality, Tourism and LeisureRMIT UniversityAustralia
  2. 2.Centre For Tourism & Hospitality Research, Faculty of BusinessUniversity of Western Sydney MacarthurAustralia
  3. 3.Online Distribution ServicesTourism QueenslandAustralia

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