Partnership Australia’s National Tourism Data Warehouse: Preliminary Assessment Of A Destination Marketing System

  • Roberto Daniele
  • Nina Mistilis
  • Liz Ward


Much has been written since the early 1980’s about Destination Marketing Systems (DMSs), particularly in the form of case studies most of which seem to reflect a high degree of system failure (eg BRAVO, Hi-Line, ETNA and earlier versions of the Gulliver system). Indeed Archdale has characterised this field as follows:

“the overall pattern of systems development in the field has been diverse, geographically disparate and generally reactive. This has led to a confused pattern of business objectives, a marked absence of technical, commercial or data definition standards, a plethora of often conflicting developments within individual countries and little evidence of inter-NTO cooperation or even formal discussion on the issue” (Archdale et al: 1992).

Whilst some of such shortcomings have been addressed during the intervening years by new developments, the Australian situation has been similarly characterised by a multiplicity of websites and/or destination marketing systems displaying information at varying levels of quality, content and format.


Data Warehouse Tourism Product Destination Market Online Booking Intellectual Property Issue 


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Copyright information

© Springer-Verlag Wien 2000

Authors and Affiliations

  • Roberto Daniele
    • 1
  • Nina Mistilis
    • 2
  • Liz Ward
    • 3
  1. 1.Department of Hospitality, Tourism and LeisureRMIT UniversityAustralia
  2. 2.Centre For Tourism & Hospitality Research, Faculty of BusinessUniversity of Western Sydney MacarthurAustralia
  3. 3.Online Distribution ServicesTourism QueenslandAustralia

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