Tomorrow’s Travel Agency: A Survey of Adaptation And Positioning Strategics to New Technologies in Services

  • François Bédard


The tourism industry faces several major challenges in the new millenium. Sweeping changes in the technologies of services, changes in consumers demographics and sophistication, rapid developments in information technologies all combine to challenge the traditional approaches of travel agencies to the industry. Although the challenges are similar worlwide, several adaptation / positioning strategics may be available to various key players. Although there is no research data available yet, major thinkers of the industry, like Eastman (1997), Loverseed (1999), Oppermann (1999), Poon (1993), Sheldon (1994), Skapinker (1999), Van Rekom and Teunissen (1999) and Vellas and Bécherel (1999) have predicted that survival of travel agencies in the near future will be predicated on evolving from a generalist to a specialized approach.


Specialized Approach Travel Agency Business Travel Tourism Service Sweeping Change 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Wien 2000

Authors and Affiliations

  • François Bédard
    • 1
  1. 1.Department of Urban Studies and Tourism, School of ManagementUniversité du Québec à MontréalCanada

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