A Conceptual Framework for Evaluating Effects of a Virtual Tour

  • Yong-Hyun Cho
  • Daniel R. Fesenmaier


Tourism marketing has become increasingly segmented and specialized with the development of new styles of travel. An important focus of of this effort is “experience-oriented tourism” which emphasizes activity, events, and fantastic or exotic experiences. However, it is hard for tourists to form a clear destination image without direct experiences. With the development of Internet, tourists have become able to access interactive multimedia easily. Interactivity and multimedia are key factors to create virtual environment and provide virtual experiences. With experiential information, a virtual tourist creates his/her own unique memory and personal story which in turn enables him/her to form a more vivid and clear destination image and to reduce the uncertainty about destination.


Virtual Reality Virtual Environment Experiential Information Virtual Experience Personal Story 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Wien 2000

Authors and Affiliations

  • Yong-Hyun Cho
    • 1
  • Daniel R. Fesenmaier
    • 1
  1. 1.National Laboratory for Tourism and ℯCommerceUniversity of IllinoisUrbana-ChampaignUSA

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