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Tourists’ Valuation of Other Tourists’ Contributions to Travel Web Sites

  • Benedict G. C. Dellaert

Abstract

Virtual communities represent one of the most interesting phenomena in the recent growth of the World Wide Web (e.g., Armstrong and Hagel 1996, Hoffman and Novak 1996). An important characteristic of virtual communities is that they require contributions from their members; both active, e.g. by participating in discussions, or putting up web sites, and passive, e.g. by looking at other people’s web sites, or placing requests. It is not surprising therefore, that firms operating on the Internet increasingly attempt to use virtual communities as instruments to compete for consumer attention, and that companies that are successful at attracting active contributors to their web sites have seen their stock market values go up dramatically (e.g., GeoCities, eBay).

Keywords

Conjoint Analysis Virtual Community Random Utility Model Travel Information Tourism Service 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Springer-Verlag Wien 2000

Authors and Affiliations

  • Benedict G. C. Dellaert
    • 1
  1. 1.Department of Marketing, Faculty of EconomicsTilburg UniversityTilburgThe Netherlands

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