Abstract
This paper emanated from an exploratory research project relating to the process of tourism development in a market town and surrounding rural area. Using a services marketing approach, samples were drawn from three categories of stakeholders — visitors, service providers and local government. Communication and knowledge requirements in product/service development and the potential role of information technology evolved as issues for further research.
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Lyons, G.A. (2000). Developing Rural Tourism Destinations: Implications for, and of, Information Systems. In: Fesenmaier, D.R., Klein, S., Buhalis, D. (eds) Information and Communication Technologies in Tourism 2000. Springer, Vienna. https://doi.org/10.1007/978-3-7091-6291-0_21
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DOI: https://doi.org/10.1007/978-3-7091-6291-0_21
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-83483-1
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