Advertisement

‘Intelligent’ Museum As Value Creator On The Tourism Market: Towards A New Business Model

  • Valeria Minghetti
  • Andrea Moretti
  • Stefano Micelli
Conference paper

Abstract

The educational mandate of museums is being transformed as marketing strategies play an increasingly crucial role in promoting cultural products. The electronic management of contents, reference communities and distribution channels represents a challenge for cultural institutions that wish to gain a competitive advantage on the global market. This paper outlines the competitive responses that can be adopted by on-line museums, discusses the re-engineering of their role on the tourism market and proposes a prototype of a multimedia portal aimed at creating valuable synergies between cultural and tourist services.

Keywords

Distribution Channel Cultural Institution Cultural Service Tourist Service Tourism Market 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. 1.
    Moretti, A., Micelli, S., 1997, II Museo virtuale: dalle esperienze ai modelli, Rapporto di Ricerca, Consorzio Venezia Ricerche.Google Scholar
  2. 2.
    Frey, B., Pommerehne, W.W., 1989, Muse e mercati. Indagini sull’economia deli’arte, Bologna, II Mulino.Google Scholar
  3. 3.
    Lumley, R. (ed.), 1988, L’industria dei museo. Nuovi contenuti, gestione, consumo di massa, Genova, Edizioni Costa & Nolan.Google Scholar
  4. 4.
    Spranzi, A., 1996, Un nuovo approccio all’economia dell’arte, in Commercio, 57, pp. 5–54.Google Scholar
  5. 5.
    Tufts, S., Milne, S., 1999, Museums. A supply-side perspective, Annals of Tourism Research, Vol. 26 No. 3, pp. 613–631.CrossRefGoogle Scholar
  6. 6.
    Galluzzi, P., 1997, Nuove tecnologie e funzione culturale dei musei. Opportunità e scenari per il terzo millennio, in I formati della memoria. Beni culturali e nuove tecnologie alle soglie dei terzo millennio, Firenze, Giunti editore, pp. 3–39.Google Scholar
  7. 7.
    Bagdadli, S., 1997, II museo come azienda. Management e organizzazione al servizio della cultura, Bologna, ETAS Libri.Google Scholar
  8. 8.
    Bemardi, B., 1996, Economicità e gestione del museo in Roncaccioli A. (ed.) L’azienda museo, Padova, CEDAM.Google Scholar
  9. 9.
    Roncaccioli, A. (ed.), 1996, L’azienda museo, Padova, CEDAM.Google Scholar
  10. 10.
    Fahey, A., 1995, New Technologies for Museum Communication, in Hooper-Greenhill, E. (ed.), Museum, Media, Message, London, Routledge, pp. 82–96.Google Scholar
  11. 11.
    Kavanagh, G., 1995, Museum in partnership, in Hooper-Greenhill, E. (ed.), Museum, Media, Message, London, Routledge, pp. 124–134Google Scholar
  12. 12.
    AQUARELLE — Sharing Cultural Heritage Through Multimedia Telematics, http://://ww2.echo.lu/libraries/en/projects/aquarelle.htmlGoogle Scholar
  13. 13.
    MAGNETS — Museums And Galleries NEw Technology Study, http://www.brameur.co.uk/vasari/magnets/VGMA/.htmlGoogle Scholar
  14. 14.
    VAN EYCK — Visual Arts Network for the Exchange of Cultural Knowledge, http://ww2.echo.lu/libraries/en/projects/vaneyck.htmlGoogle Scholar
  15. 15.
    MEDICI-Multimedia for EDucation and employment through Integrated Cultural Initiative, http://www.medicif.org.Google Scholar
  16. 16.
    Rispoli, M., Tarnma, M., 1995, Risposte strategiche alla complessità: le forme di offerta dei prodotti alberghieri, Torino, Giappichelli Editore.Google Scholar
  17. 17.
    Solima, L. 1998, La gestione imprenditoriale dei musei, Padova, CEDAM.Google Scholar
  18. 18.
    Kotler, N., Kotler, P., 1998, Museum Strategy and Marketing, San Francisco, JosseyBass.Google Scholar
  19. 19.
    Moretti, A., 1999, La produzione museale, Torino, Giappichelli Editore.Google Scholar
  20. 20.
    Valentino, P., 1997, Criteri e metodi per la scelta delle tecnologie informatiche applicabili ai beni culturali, in I formati della memoria. Beni culturali e nuove tecnologie alle soglie del terzo millennio, Firenze, Giunti Editore, pp. 167–201.Google Scholar

Copyright information

© Springer-Verlag Wien 2000

Authors and Affiliations

  • Valeria Minghetti
    • 1
  • Andrea Moretti
    • 2
  • Stefano Micelli
    • 3
  1. 1.CISET — Ca’ Foscari UniversityVeniceItaly
  2. 2.Department of Economics and BusinessUniversity of UdineUdineItaly
  3. 3.TEDIS-Venice International UniversityVeniceItaly

Personalised recommendations