Abstract
The educational mandate of museums is being transformed as marketing strategies play an increasingly crucial role in promoting cultural products. The electronic management of contents, reference communities and distribution channels represents a challenge for cultural institutions that wish to gain a competitive advantage on the global market. This paper outlines the competitive responses that can be adopted by on-line museums, discusses the re-engineering of their role on the tourism market and proposes a prototype of a multimedia portal aimed at creating valuable synergies between cultural and tourist services.
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Minghetti, V., Moretti, A., Micelli, S. (2000). ‘Intelligent’ Museum As Value Creator On The Tourism Market: Towards A New Business Model. In: Fesenmaier, D.R., Klein, S., Buhalis, D. (eds) Information and Communication Technologies in Tourism 2000. Springer, Vienna. https://doi.org/10.1007/978-3-7091-6291-0_11
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DOI: https://doi.org/10.1007/978-3-7091-6291-0_11
Publisher Name: Springer, Vienna
Print ISBN: 978-3-211-83483-1
Online ISBN: 978-3-7091-6291-0
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