E-Commerce/E-Business Education: Pedagogy or New Product Development?

  • P. M. C. Swatman
  • E. S. K. Chan


E-commerce/e-business has been developing at a tremendous pace over the past few years — indeed, since the creation of the NASDAQ index, e-business has become one of the most widely-discussed and rapidly-growing parts of the business world. New types of businesses are evolving within this New Economy and, with them, new business models (or modified versions of traditional business models) are being created to cater for the new business activities and new transactions which are taking place.

Education, too, is undergoing significant changes. The increasing demand for skilled and experienced IT people with both technical and creative skills has combined with an already serious pre-existing shortage of staff having such qualifications to produce an almost insatiable demand for training at all levels — post-graduate, under-graduate and technical. Universities, many of which are in any case under pressure to bring in industry funding to fill the gap left by lower levels of government support, are responding by developing specialist subjects, degrees and diplomas at under-graduate and, particularly, at graduate level. The rate of development and the reactive nature of many of these offerings, however, suggest that what is occurring is not so much an exercise in pedagogy as a marketing activity.

Over the past two years, the rate at which e-commerce/e-business university programs have been introduced around the world has escalated dramatically. This chapter looks at the underlying issues prompting universities to engage in this flurry of new program/course creation. We make use of some preliminary statistics gathered in the Asia-Pacific region to suggest that what is actually taking place is new product development, rather than new program development; and then consider the implications of this marketing-based approach to degree/ program/course creation.


Product Development Degree Program Electronic Commerce Service Product Payment Method 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Wien 2001

Authors and Affiliations

  • P. M. C. Swatman
    • 1
  • E. S. K. Chan
    • 2
  1. 1.Faculty of InformaticsUniversity of Koblenz-LandauFederal Republic of Germany
  2. 2.School of Management Information SystemsDeakin UniversityMelbourneAustralia

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