Defining Internet Readiness for the Tourism Industry: Concepts and Case Study

  • U. Gretzel
  • D. R. Fesenmaier


Integrating emerging technologies into the organizational fabric is a prerequisite for capturing the full benefits of the new tourism e-economy. However, most tourism organizations are still struggling with the adoption of Internet technologies and are far from reaching a stage of highly effective technology use. This paper proposes a measurement model of Internet Readiness that incorporates the concepts of stages of effective technology use and organizational capacity to change. A case study conducted among American convention and visitors bureaus serves as a first empirical test of the model and provides management implications as well as directions for future research.


Knowledge Management Change Management Technology Adoption Intellectual Capital Tourism Industry 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Springer-Verlag Wien 2001

Authors and Affiliations

  • U. Gretzel
    • 1
  • D. R. Fesenmaier
    • 1
  1. 1.National Laboratory for Tourism and E-CommerceUniversity of IllinoisUrbana ChampaignUSA

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