Umwandlungsprozesse in der Unternehmenskultur und in der Unternehmenskommunikation in Ungarn

Abstract

During the last fifteen years all circumstances that may influence the corporate culture of organizations were changed in Hungary. There were changes both in the external environment of companies: in the cultural, sociocultural, socioeconomic, politico-juridical and technological environment as well as in the internal determinants like size, profile, structure, age and ownership of firms. Now we can not speak about typical Hungarian corporate cultures, but we can identify several distinguishable types such as the type of the still existing state-owned companies, the type of the successfully developing companies, the stability-oriented and the survival-oriented ones, the type of typical family-companies, the type of the dependent firms, the type of the multinational companies, and the type of the technology parks. Not only the corporate culture but also the communication of companies has new characteristic features.